Code-based promotions on the Promokit platform
Run large-scale "code under the cap / inside the pack" campaigns with smooth code submission, automatic point accrual and prize draws.
Advantages
Our Promokit platform — battle-tested over 8 years in production
End-to-end flow: from sign-up to publishing the winners
Marketing outreach (email + SMS)
Out-of-the-box and custom games
Cashback and point accrual
AI assisting with participant support
Flexible winner-announcement setup
More budget-friendly than receipt mechanics
How it works
- The participant submits a code
- The system instantly checks uniqueness
- Points, prizes or prize-draw entries are awarded
- The participant joins the draw or receives an instant prize
Promokit capabilities for code-based promos
Sign-in via social, phone or email
Flexible campaign rules
Real-time analytics
Fraud protection
Integration with the brand CRM
FAQ
What is the ideal audience for code-based promotions?
Code-based mechanics are perfect for brands with the ability to apply unique codes under the packaging
How long does it take to validate codes?
Codes are validated almost instantly, allowing for same-day prize draws
Who creates the code base?
We can create the unique code base, but if you have the ability to create it yourself, we are happy to transfer it to your side and share recommendations
Results with Bafsy
Over 900 promo sites delivered, 249+ recurring clients, and a track record of campaigns across Russia and beyond.