Promo campaign launch platform

Cut promo launch cost and time by up to 4×

Launch promo campaigns on Bafsy. Any mechanic, any scale — delivered end to end.

14 tools to launch with
A seasoned team assigned to your project
A dedicated manager on call 24/7

8: years in business
900+: promo sites
249+: clients

Numbers, certifications and a patent — on the record

We have launched 220+ campaigns with complex mechanics, cut launch time by 60%, and audit every project against a 63-point quality checklist.

420+: promos with complex mechanics
60%: time saved
63: quality-checklist points
7+: years of developer experience

ISO 9001:2015
ARPP "Russian Software"
Patented technology

Trusted by

More than 249 clients have launched promo campaigns on Bafsy.

Bafsy stands on four pillars

The platform bundles 14 ready-made solutions, the PromoKit engine, a visual builder and out-of-the-box integrations.

14 ready-made solutions

Receipt, code, contest mechanics and more.

Details

Built-in engine with 14 modules

Receipt validation (FNS), prize draws, support desk, analytics — turn on what you need.

Details

Zero-code visual builder

Cuts developer involvement to a minimum when assembling the site.

Details

Integrations with your IT stack

API integrations with CRM, ERP and other systems — internal or external.

Details

Under the hood: PromoKit inside Bafsy

16 live screens from CRM, builder and operations — the same surfaces we have used on 300+ FMCG promos.

The tour starts with picking a promo type and running a quick-launch checklist. From there it walks through the builders for signup forms, prizes, emails and receipts, pauses on gamification, and ends with a multi-channel launch — landing page, website and Telegram bot.

Promo-type wizard

Kick off a project by picking a mechanic — receipts, codes, a survey, a quiz or a custom build.

The first step already surfaces the fields each mechanic needs and saves 10–15 minutes of manual setup.

Source: promo-kit.ru

14 ready-made solutions

Plug in an existing solution or commission a new one tuned to your mechanic.

Landing page

Launch a single-page landing fast.

Code-based promo

Turnkey code-based promos with ready-made modules.

Registration and sign-in
Code upload
Winners announcement

Receipt-based promo

Receipt promos with FNS validation and a participant dashboard.

Registration
Receipt upload
Prize claims

Contest-based promo

Photo and video contests with voting and moderation.

Chatbot

Messenger bots covering part or all of the mechanic.

Website

Templates and blocks for a full multi-page site.

Do you want a custom special project?

Leave a request and we will develop a unique offer for you

Turn on only the PromoKit modules you need

No bundled bloat — pay only for the modules you actually use.

CRM module

Stores personal data, receipts, tickets and prizes for participants.

Receipt and code processing

Reads receipts, validates them through FNS and identifies retail outlets.

Prizes and draws

Prize pool with automatic and manual draws.

Feedback handling

A ticketing inbox for participant messages.

Analytics

Live campaign metrics and one-click exports.

Sign-up and sign-in

Email, SMS, social networks, messengers.

Yandex Metrica

Key metrics and goals without leaving the Bafsy dashboard.

Receipt intake via messengers

Telegram, VKontakte, WhatsApp — receipt registration and validation.

Payment systems

Instant payouts: YooMoney, Giftery and more.

Winners board

Auto-published to a filterable section on the site.

Promo code generation

From a single code to several million unique ones.

Referral system

Personal referral links and rewards for target actions.

Social sharing

Users share the promo and earn a bonus in return.

Contest and game mechanics

Quizzes and creative contests with social-post ingestion.

Report exports

Users, receipts and draws exported to Excel.

Visual builder

Assemble a promo site without pulling in developers.

Save two months on development and layout
Assemble sites from purpose-built templates
Launch promos without pulling in developers

Hero screenStep-by-step actionsWinnersFAQPromo partnersSign-up / sign-in pop-upHeader with menuSign-in and sign-upFooter

Integrations and deployment

Bafsy fits into your infrastructure — cloud or on-premise.

Small and mid-size business

Hook up via DNS or a code snippet. Data lives on Bafsy servers, encryption enabled.

Fast launch
Bafsy cloud
Encrypted data

Enterprise

On-premise: data stays on your servers, processed inside your perimeter.

Data on the client side
Fits your IT perimeter
Complies with corporate policies

CRM systems

REST / API

ERP systems

REST / API

Enterprise service buses

ESB

Payment systems

REST

Loyalty cards

REST

OFD (Fiscal Data Operators)

prebuilt integrations

FNS API

SOAP / REST

HTTPS

SMS gateways

SMPP

What you get

Integration with the client's IT stack
Admin access to a dashboard with stats and reports
The modules needed to run the promo campaign

A full cycle in 6 stages

From filling in the brief to running the live campaign.

01
Draft the scope
We gather inputs and turn them into a written scope.
Client receives
- A scope ready to drop into tender paperwork
- A project estimate (up to 4× cost optimisation)
- TimePlan + RACI + Gantt
- A customer journey tailored to your project
02
Design and build the site
We craft a custom design built around the prototype's details.
Client receives
- A site prototype
- A custom design
03
Assemble the project on the Bafsy builder
We build 4× faster and keep costs down.
Client receives
- Up to 60% less development time
- Up to 4× cost optimisation
- A high Google PageSpeed score
04
Build it with two levels of review
In-house developers with 7+ years of experience.
Client receives
- A promo site that has passed our 63-point quality review
05
Plug in the engine
The right set of modules to power the project's feature set.
Client receives
- Integration with your IT stack
- The modules needed to run the campaign
- An admin dashboard with live stats
06
Run the site and back you up 24/7
Round-the-clock monitoring and fast updates.
Client receives
- A dedicated manager
- 24/7 monitoring
- Fast content and module updates

Cases

We have built 900+ promo sites

A few of the platform's recent launches.

EPICA × Ehrmann

Express landings

EPICA yogurts as points on Karta №1

A pair of express landings for two Lenta-retail brands: receipt-based mechanics with points credited to the Karta №1 loyalty card, plus paid media support.