Receipt-based promotions with Federal Tax Service integration and authenticity checks

Buy-and-upload-your-receipt campaigns: we read the receipt, verify it with the tax service, award points and run the draws.

Key advantages of a receipt promo on Promokit

Ready-made tax-service integration: we confirm the receipt exists and the purchase really happened
Ready integrations with fiscal data operators — receipt details come straight from the source
Automatic recognition of your products inside the receipt and identification of the retail chain
Receipt upload by photo or QR code — straight from a phone, in seconds
Manual moderation for receipts that fail the automatic check
A participant dashboard with the status of every receipt, points and prize history
Automatic prize claims, out-of-the-box and custom games, cashback
Incentive mechanics for retail staff
AI handles routine participant tickets, an operator picks up the rest

How receipt registration works for the shopper

  1. The shopper buys a participating product in any store and keeps the receipt
  2. Signs up on the campaign site — by phone, email, social network or messenger
  3. Uploads the receipt: a full photo of it, or a scan of its QR code
  4. The platform reads the receipt, finds your products in it and identifies the retail chain
  5. The details go to the tax service for verification, confirming the purchase itself
  6. The dashboard shows the status of the receipt: accepted, under review or rejected
  7. An accepted receipt earns points or draw entries, following your campaign rules
  8. The winner claims the prize in the dashboard and appears in the winners section

How receipt validation and moderation work

Verification runs in two rounds. First, automatically: the receipt module reads the image, extracts the line items, matches them against your list of participating products, identifies the retail chain and sends the receipt details to the tax service, which confirms the purchase was actually rung up at a till. The data comes first-hand — we have access to the tax service API and ready integrations with fiscal data operators. The second round is manual: every receipt the automation rejects is reviewed by a moderator. Usually the cause is not forgery but a blurry photo, glare or faded thermal paper, so we check such a receipt against the campaign rules by hand and count it if everything is genuine.

Protection against prize hunters and cheating

A receipt counts once: re-uploading the same one is filtered out
Tax-service verification rejects drawn and edited receipts — they simply are not in the database
Rules-based limits: minimum receipt amount, product categories and lists, receipts per participant
Purchase-date check — the receipt must fall inside the campaign period
Filtering of marketplace prepayment receipts, where the goods have not been handed over yet
Disputed uploads go to a moderator instead of an automatic refusal
Winners are confirmed manually before a prize is issued

What else plugs into a receipt promo

Receipt intake through a Telegram, VK or WhatsApp bot — alongside the site or instead of it
A points system: participants accumulate points and pick a prize from a catalogue
Automated draws — hourly, daily, weekly, monthly and for the grand prizes
Instant cash payouts to a card or phone number through payment providers
Digital prizes: a certificate, a PDF and a link right in the dashboard
Winners published on the site, filterable by week and draw type
Email and SMS campaigns, referral links, social shares for extra entries
Excel exports of participants, receipts and draws
API integration with your CRM, ERP, loyalty cards and corporate data bus

How we launch a turnkey receipt promo

  1. We collect the brief and write the spec, with a budget, a timeline and a customer journey map
  2. We design the prototype and the visual look of the campaign site
  3. We assemble the site in the Bafsy builder from ready-made blocks — that is where the time is saved
  4. We run the result through a 63-point quality checklist
  5. We connect the engine: tax-service receipt validation, draws, support, analytics, integrations
  6. We run the campaign to the finish: 24/7 monitoring, a dedicated manager, changes on the fly

Which brands receipt mechanics suit

Receipt mechanics work wherever the product is sold through ordinary retail and printing a code on the pack is impossible or too expensive: food, drinks, household chemicals, pet food, cosmetics, any fast-moving consumer goods. They also suit campaigns that involve a whole product line rather than a single item: the list of participating products lives in the platform settings and can be changed mid-campaign. In the Little One campaign, for instance, the entire range took part — more than seventy products — with a minimum purchase of 350 roubles.

What a receipt promo costs

The exact figure comes from an estimate, not a price list: the cost is assembled from modules and you pay only for the ones your campaign needs. The base set is design and build of the site, the participant receipt-upload module and the tax-service validation module; draws, a points system, mailings, a chatbot, games and integrations are added by choice. Volume is priced separately: how many participants you expect and how many receipts they will upload. You can work it out yourself — the calculator on the site walks through seven steps and sends back a fixed-price estimate in Excel, a commercial proposal and a timeline.

Receipt promo FAQ

How long does a receipt take to verify?

The automatic part is immediate: the platform reads the receipt and shows it in the dashboard. Tax-service verification takes up to 72 hours — their timeline, not ours. Throughout, the participant sees an "under review" status and nothing gets lost.

What happens if a receipt is unreadable or rejected?

Every receipt marked "rejected" is reviewed by hand. The cause is usually simple: a blurry photo, glare, a cropped edge, faded thermal paper. If the receipt is genuine and the purchase fits the rules, a moderator accepts it manually — the participant has nothing to prove.

Do you accept receipts from marketplaces and online stores?

Yes, the platform recognises marketplace receipts. Prepayment receipts are filtered out separately: the goods have not been handed over yet, so they do not take part. Which sales channels count is your decision, set in the campaign rules.

How do you protect a campaign from prize hunters?

Tax-service verification rejects fabricated receipts, re-uploading the same receipt fails, and the rules cap receipts per participant, the minimum amount and the product list. Disputed cases go to a moderator, and winners are confirmed manually before a prize is issued.

What does it cost to launch a receipt promo?

The estimate is assembled from modules: site design and build, receipt upload, tax-service validation, draws, mailings, integrations — you pay only for what you use. Volume is priced separately by participants and receipts. The calculator returns a fixed-price estimate in Excel.

How long does the launch take?

It depends on the spec. A campaign site built on a ready template goes up fast: an express version within hours, a full turnkey landing in about three weeks on average. Engine modules are connected in parallel, so the launch does not drag on.

Does the campaign need its own website?

Not necessarily. The whole mechanic can live in a chatbot: Telegram, VK or WhatsApp will handle sign-up, receipts and support tickets. The campaign site can also be integrated with your existing brand site or attached to your own domain.

Who is responsible for taxes on prizes?

The tax side stays with the campaign organiser and is set out in the campaign rules — it is not part of the platform. What we provide is what reporting needs: winner confirmation and Excel exports of participants, receipts, draws and prizes issued.

Where is participant data stored?

Two options. For small and mid-sized business, processing and storage sit on Bafsy servers, data is encrypted and the site is attached to your domain via DNS. For a corporation, storage and processing are deployed on your own servers.

Ready to launch a receipt-based promo?

We will walk you through ready-made templates and pick the mechanic that fits your product categories.

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