Turnkey campaign site: participant account, sections and an admin panel

A full campaign site: sections, a participant account, an admin panel and an engine that handles receipts, codes, points and prize draws.

A promo site is not one page but the whole project

The participant gets a personal account: which receipts passed validation, how many points are collected, which prizes are already theirs and what happened to their request. The brand gets an admin panel with statistics, prize draws and exports. Between them runs the engine: it validates receipts and codes, counts points and runs draws by a defined formula. This format fits campaigns that run long, hold several mechanics and give people a reason to come back.

Which sections a promo campaign site has

A home page with prizes, conditions and the steps to take part.
Campaign rules and frequently asked questions.
A winners section that fills itself, with filters by weeks, rounds and draw types.
Sign-up and login: email, SMS, social networks, messengers.
Feedback: a form whose requests land in the processing interface.

What the participant does in their account

Uploads receipts or codes and sees the status of each: accepted, in review, rejected.
Collects points and tracks progress towards the prize tier they want.
Picks a prize from the catalogue and requests it.
Receives a digital prize — a certificate or a link — and follows the shipping of a physical one.
Invites a friend by a personal link and is rewarded for it.

What your team does in the admin panel

Watches live campaign figures and exports participants, receipts and draws to Excel.
Runs the prize pool: digital, cash, physical and cumulative prizes plus cashback.
Launches draws on schedule or manually and confirms winners before publication.
Handles participant requests, with access split by roles.
Sets goals and reads analytics counters without leaving for another interface.

The campaign engine: only the modules you need

Receipt validation through the tax service, recognising brand products and the retail chain, with ready integrations with fiscal data operators.
Code generation and validation — from one code to several million.
Prize draws, a points system and prize delivery, including instant payouts to a phone number or a card.
Emails and SMS to participants: sign-up, access recovery, statuses, replies to requests.
A share button, browser notifications, contests, quizzes and games.
There is no need to pay for everything at once: the set of modules is assembled around your mechanic.

Six stages from brief to campaign close

  1. We gather the information and write the technical specification — the kind you can take to a tender. Plus the estimate, the work plan and the participant journey.
  2. We draw the prototype and a unique design for the campaign site.
  3. We assemble the project in the builder on ready-made blocks: that saves up to 60% of development time.
  4. We develop and check it — a 63-point quality checklist, in-house developers with over seven years of experience.
  5. We connect the engine with the modules you need, the integrations with your systems and admin access to the panel.
  6. We run the campaign: round-the-clock monitoring of the site and the mechanics, edits on the go, a dedicated manager.

Three ways to get a promo site

Turnkey: we do everything from the specification to support for the whole campaign.
On your own: you get access to the builder and assemble the campaign yourselves while we help with settings.
Growing what exists: we rework your current campaign or brand site and move it onto the platform.

Domain, servers and integrations

You do not have to change your systems. The site is connected to your domain by DNS records or by code, and the platform runs both in the cloud and on the company internal servers — the latter is usually chosen by corporations with data storage requirements. From there the platform talks over API to your CRM, ERP, corporate data bus, payment services and loyalty cards.

Who needs this

Food producers and makers of everyday consumer goods, retail chains and agencies that run a campaign for weeks or months: several draw rounds, points collection and live participant support. In eight years we have built over 400 promo sites and run over 220 campaigns with complex mechanics.

FAQ

How is a promo site different from a promo landing?

A landing is one page for a fast start. A promo site is the campaign project: several sections, a personal account where the participant sees receipt statuses and points, and an admin panel where your team runs draws, winners and support.

How long does a promo site take to build?

About four weeks on average, and more precisely once the specification is agreed. The library of ready blocks and templates speeds things up: development runs roughly four times faster than assembling the same project from scratch.

Can we build the site ourselves?

Yes, that is one of the options: you get access to the builder and assemble the campaign yourselves. A short introduction to the interface is usually enough for the team, and support answers questions about settings. The design can be ordered from us or made in-house.

Where will participant data be stored?

There are two options. For mid-sized business, on our servers: the site is connected to your domain by DNS records and the data is encrypted. For corporations the platform is installed on your servers and data processing never leaves the company perimeter.

Which of our systems will you connect to?

The platform talks over API to CRM and ERP systems, corporate data buses, payment systems and loyalty cards. For receipt campaigns, integrations with fiscal data operators and access to the tax service API are already in place.

Who handles support requests and disputed receipts?

Whichever way we agree. We can open the request-handling interface to your team with roles and permissions, or take the handling on ourselves — in that case access to the interface is not charged separately. Manual checking of part of the receipts is an option.

How do you protect the campaign from prize hunters and multi-accounts?

Across hundreds of launches we have built up a database of professional prize hunters, and a winner can be checked against it before the prize is handed over. Form length does not solve the problem: experienced players get around it, so we look at data and behaviour.

Can the site and its settings be changed during the campaign?

Yes. Periods and rounds are switched on and hidden, the winners block is reconfigured, content and rules are updated on the go. We keep the site and the mechanics running for the whole campaign; new functionality is quoted separately.

What happens to the site after the campaign ends?

The campaign closes in steps: receipts stop being accepted, then validation finishes, prizes are issued and support requests are closed. All that time registered participants can log in and check results. After that a closing notice appears on the site.

Ready to talk about your site?

We will pick the format — builder, custom or redesign — and put together a work plan.

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